摘 要

近几年以来，随着因特网的迅速发展，互联网已逐步成为收集信息的最佳渠道并慢慢进入传统的通讯领域。电子商务开始逐渐流行起来，很多商家在网上建起在线交易商店，向消费者展示出一种全新的交易理念。网上交易系统作为B2B,B2C,C2C电子商务的前沿商务平台,在商务活动的过程中起着非常大的作用。本文讨论如何建设网上交易系统。网上交易是一种具有交互交易的商业信息系统。它向用户提供静态的和动态的两类信息资源。所谓静态的信息是指那些不太经常变动或不太更新的资源，比如公司简介、管理规范、公司制度等；动态的信息是指随着时间变化的信息，比如商品报价，会议安排、培训信息等。网上交易系统具有很强大的交互功能，可使商家能和用户方便的传输交易信息，完成电子商务贸易。这种全新的交易方式实现了公司文档与资金间的无纸化交换。据初步统计，在2011年6月，我国网民达到4.83亿。居全球第一。巨大的上网人数，带来了巨大商机。在欧美国家，有90%以上的企业建立了自己的网站；通过网络寻找自己的客户和寻找需要的产品，已经成为了欧美国家企业的习惯。企业想要购买些什么，特别是在首次购买时，会先在网上进行查找和选择，再与供应者取得联系。网络上巨大的消费人群尤其是企业的商务习惯的变化，给网络营销提供了广阔发展的空间。网络营销的跨地域性无疑是一枚“重型炮弹”，将对整个网络营销产生巨大的冲击。

　　 随着中国网络营销的日益发展壮大，中国企业对网络营销人才的需求也不断加大。网络营销相关的岗位的需求与日俱增，随之而来的是，带来了巨大的就业机会，同时也对就业者的技能提出了新的要求。在这种的大背景下，在中国网络营销的发展前景是非常广阔的。随着网络影响的进一步扩大，人们对网络营销理解进一步的加深，出现越来越多网络营销的成功案例，人们已经逐步地意识到网络营销的诸多优势并下意识地通过越来越多的网络进行交易。 电灯刚刚出现的时候，没人觉得它能在世界范围内得到普遍应用； 网络刚刚出现时，不少人觉得它也只是昙花一现而已……只有那些敢在天下先、并且抓住机会和勇于尝试的人在这个时代的发展中率先觉醒，从而掌握先机、斩获成功。 中国网络营销的发展趋势： 中国网络营销的发展趋势主要包括这几个方面：搜索引擎营销发展、网络营销模式发展、企业网站的网络营销价值、视频网络的广告、适用于中小企业的网络广告、推广网络产品市场的演变、网站运营和注重用户的体验、互联网用户的行为等，这几个个方面是将来我国网络营销的发展趋势。

关键字：MVC、servlet、易维护、跨平台

TheAbstract: since in recent years, along with the quick development of the Internet, the Internet has become the best channel to collect information and slowly into the traditional communications. Electronic business gradually began to pop up, many businesses built online trading shop on the net, to consumer shows a new trading philosophy. Online trading system as a B2B and B2C, C2C e-business in the forefront of the business platform, and in the process of business activities play a very big role. This paper discusses how to build online trading system. Trade on the net is one kind has the interactive trading business information systems. It provided to the users of the static and dynamic of two kinds of information resources. The so-called static information are those that don't change often or don't update resources, such as company profile, standard management, the company system, etc.; Dynamic information refers to the information that changes over time, such as commodity price, the arrangements for the meeting, training information, etc. Online trading system has a powerful interactive function, can make the business can and user convenient transmission trading information, complete e-commerce trade. This is a new way to trade the company documents and realize capital of the paperless exchange between. According to preliminary statistics, in June 2011, China's Internet users reached 483 million. In the world the first. The number of the huge, brought great business opportunity. In the European and American countries, more than 90% of the enterprise to set up their own web site; Through the network looking for your customers and looking for products, it has become the European and American countries enterprise habit. Enterprise wants to buy something, especially in the first purchase, will be in the Internet search and selection, again with contact the supplier. The network of huge consumer groups of the business enterprise especially habits change, to provide a broad network marketing development space. The network marketing across the region is undoubtedly a medal "heavy shell", will be to the whole network marketing produce huge impact.

Along with the development of China's network marketing expands, the Chinese enterprise to network marketing talent demand is increasing. The network marketing the relevant position demand grows day by day, and with it, has brought great employment opportunities, but also to employed skills put forward new requirements. In the background, in China the prospect of the development of network marketing is very broad. As the network of further expand the influence, the network marketing understand further deepen, appear more and more successful case of network marketing, people have gradually realize the advantages of network marketing and subconscious ground through the more and more network transactions. Electric light has just appeared, no one can think it throughout the world to get universal application; The network has just appeared, many people think it is just a flash in the pan just...... Only those who dare to in the world first, and seize the opportunity and the courage to try in the development of The Times in the first awakening, and grasp the chance and chop success. The development trend of China's network marketing, network marketing is the development trend of China mainly include the following aspects: the search engine marketing development, network marketing model development, the enterprise website network marketing value, video network advertising, and is suitable for small and medium-sized enterprise network advertising, promotion network product market evolution, and pay attention to the website operation user experience, Internet users' behavior and so on, this several aspects in the future is the development trend of China's network marketing.

Key word: MVC, servlet, easy maintenance, cross-platform

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摘要 2